New CourseEffective Principles of Social Media Marketing (3 Saturdays in May)

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3 hours

About Course

In today’s digital world, social media is one of the most powerful tools for brand visibility, customer engagement, and business growth. This course equips participants with core strategies, tools, and principles to build, grow, and manage impactful social media campaigns across platforms like Facebook, Instagram, LinkedIn, X (Twitter), and TikTok. Whether you’re a business owner, marketing professional, or aspiring digital strategist, this course will give you the skills to create content that connects and converts.

This course will equip you with proven social media marketing techniques to grow your brand, connect with your audience, and achieve real business results in the digital space. 🚀

What Will You Learn?

  • ✅ Foundations of Social Media Marketing – Platforms, trends, and audience behaviors.
  • ✅ Content Strategy & Planning – Creating engaging and relevant content.
  • ✅ Social Media Algorithms – Understanding how content is ranked and seen.
  • ✅ Brand Positioning & Storytelling – Crafting a consistent and compelling voice.
  • ✅ Community Engagement & Management – Building trust and fostering loyalty.
  • ✅ Paid Advertising Essentials – Facebook Ads, Instagram Boosts, and LinkedIn campaigns.
  • ✅ Social Media Analytics – Measuring reach, engagement, and ROI.
  • ✅ Crisis Management & Online Reputation – Handling feedback and managing brand image.

Material Includes

  • 📒 Social Media Planning Workbook – Content calendar, checklist, and post templates.
  • 💻 Access to Analytics Dashboards – For Facebook, Instagram, and other platforms.
  • 📑 Ad Campaign Setup Guide – Step-by-step instructions for launching ads.
  • 📚 Case Studies & Industry Examples – Real-world campaigns and brand success stories.
  • 📊 Performance Tracking Tools – Templates and tools to monitor progress.

Audience

  • 🔹 Small business owners and entrepreneurs
  • 🔹 Digital marketers and brand managers
  • 🔹 Content creators and influencers
  • 🔹 Social media managers and marketing teams
  • 🔹 Students and professionals transitioning into digital marketing
  • 🔹 Nonprofits and organizations seeking to grow their online presence

Course Content

Instructors

CA

CHRIS ADERIBIGBE

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ocmldadmin1

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