Effective Use Of Social Media Platforms For Secretaries and Personal Assistants (3 Fridays in October)

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3 hours

About Course

In today’s fast-paced digital world, secretaries and personal assistants are more than just administrative support—they’re digital ambassadors. This course is designed to empower them with the skills to strategically and professionally manage social media platforms on behalf of executives, organizations, and personal brands.

Learn how to use platforms like Facebook, LinkedIn, Instagram, Twitter (X), and WhatsApp to support communication, brand visibility, event promotion, and stakeholder engagement while maintaining professionalism and confidentiality.

This course equips secretaries and personal assistants with the digital confidence and professional tools to support their organizations’ online presence, engagement, and brand communication. 📲🖥️💬

What Will You Learn?

  • ✅ Overview of Popular Social Media Platforms – Features, audiences, and best uses
  • ✅ Professional Conduct on Social Media – Tone, etiquette, and boundaries
  • ✅ Content Planning & Scheduling – Using tools for efficient content delivery
  • ✅ Creating Engaging Posts – Visuals, captions, hashtags, and storytelling
  • ✅ Managing Executive Accounts – Brand voice, consistency, and reputation management
  • ✅ Crisis Management & Response – Handling negative comments and online risks
  • ✅ Social Media for Event Support – Promotion, live updates, and feedback gathering
  • ✅ Data Privacy and Confidentiality – Safeguarding sensitive information

Material Includes

  • 📘 Social Media Content Calendar Template
  • 🛠️ Tools for Scheduling & Monitoring – Canva, Buffer, Meta Business Suite, etc.
  • 📑 Sample Posts and Engagement Scripts
  • 🧾 Policy Guidelines for Administering Accounts
  • 📊 Basic Analytics Dashboard Sheet

Audience

  • 🔹 Secretaries and Personal Assistants
  • 🔹 Executive and Administrative Officers
  • 🔹 Office Managers and Coordinators
  • 🔹 Corporate Communications Support Staff
  • 🔹 Church/NGO/School Admin Personnel

Course Content

Instructors

CA

CHRIS ADERIBIGBE

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ocmldadmin1

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